Ugg Snow Boots are Many Girls' Favourite

In the winter, many women would like to wear snow boots, a pair of boots become very popular. Ugg snow boots are known to be a popular fashion trend, and are also highly effective in keeping the feet warm. Created by an Australian company, these boots have been seen on many celebrities, and have become very popular in America as a must-have for the winter season. Many wonder what these boots are comprised of to retain body heat so easily while still allowing the feet to breathe.

Ugg boots are known in Australia and New Zealand as a unisex style of sheepskin boot made of twin-faced sheepskin with fleece on the inside and with a tanned outer surface, often with a synthetic sole. winter 2012 boots originated in those countries, initially as utilitarian footwear worn for warmth and comfort and later adopted by surfers there during the 1960s. In the 1970s, the boots were introduced to the surf culture of the United Kingdom and the United States by local surfers returning from surfing competitions in Australia. Ugg boots emerged as a fashion trend in the United States in the late 1990s and as a world-wide trend in the mid 2000s, yet in Australia they are worn predominantly as slippers and associated with "daggy" fashion sense, and "bogan" culture.

Generally worn for warmth and comfort, Australian ugg boots had never been considered fashionable in their country of origin, but in 2001 sheepskin boots emerged as a fashion trend in the US through Deckers' promotions of the UGG brand, with celebrities such as Kate Hudson, Sarah Jessica Parker, Cameron Diaz, Leonardo DiCaprio and Jennifer Lopez wearing the boots, and with Oprah Winfrey featuring UGG brand boots as one of her "Favorite Things" on her TV talk show. Deckers' actions to promote their product "led to an exponential growth in the brand's popularity and recognizability." The company reported US$689 million in UGG sales in 2008, almost a 50-fold increase from 1995. By way of contrast, ugg boots in Australia were worn predominantly as slippers and associated with "daggy fashion sense, bogan behaviour" and the "outer suburbs" when worn in public.

Ugg is always aimed at high-end consumer groups of high-quality goods line. Due to the higher positioning, ugg has been oriented high-end consumer groups, usually located in a big city upscale shopping mall store, and this determines the ugg snow boots not easily into the ordinary people.